NYC.
CONTENT CREATOR & PRODUCER, CREATIVE DIRECTOR, CONTENT WRITER, COPYWRITER, BEAUTY EXPERT.
FREELANCE CONSULTANT.
With 13 years of experience in the beauty industry, Evangeline Sarney knows a thing or two about beauty.
Starting her career as a beauty blogger and beauty editor and then transitioning to a content marketing consultant for beauty brands Evangeline’s dual experience across both areas allows her to understand consumers from a unique standpoint.
Evangeline primarily works with beauty brands and small to medium startups within the consumer goods space, assisting brands to improve their content to generate more success across their D2C and E-commerce platforms whilst also positioning their content to allow for greater commercialization and retail opportunities.
Her services include: full-scale content production, content creation, content writing & copywriting and SEO optimization.
As of 2024, Evangeline is passionate about the introduction of Generative AI into the creative and content process. In addition to using Generative AI for content production, she loves to explore the intricacies and complexities of the space with a particular emphasis on the big questions: data, ethics, bias, and consumer sentiment.
Content Production
Encompassing all elements of content production Evangeline sees visual content from start to finish. From building out content strategy, conceptualizing, casting and production. Learn more at: beautycontentcreation.com
Copywriting & Content Writing
A passionate writer who loves sharing beauty advice, tips and products, Evangeline works with top beauty brands to craft copy for PDP pages, blogs, emails, and e-commerce. With deep knowledge of organic search and SEO she carefully blends together content that is engaging, on-brand, and optimized for e-commerce channels. See more at thebeautycopywriters.com
Beauty Expertise
With 12 years of experience in the beauty industry Evangeline has been called upon by publications including the Sydney Morning Herald and Women’s Health and Fitness to share beauty expertise. Her expertise has led to public speaking on podcasts and moderating panels during NYFW. Evangeline’s beauty expertise has also seen her consulting on product development and brand brain-storming sessions and workshops.
AN ENTREPRENEURIAL START TO A BEAUTY-FUL CAREER.
Evangeline started the widely successful beauty website “Makeup Tips“ over a decade ago. One of the first sole written beauty accounts on Tumblr; Makeup Tipssgrew to a reach of 1.2 Million Followers and has been featured in numerous ways throughout the platform including: the Beauty Spotlight, Makeup Tag and, Tumblr radar all of which showcase talented Tumblr creators. In 2016 Evangeline was the official representative for Tumblr at Mercedes-Benz Fashion Week Australia, creating backstage content which was showcased through Tumblr’s official Fashion page.
The impressive following and content on Makeup Tips has resulted in numerous features in some of the worlds most respected publications, including, but not limited to: the Sydney Morning Herald, Buzzfeed, Cosmopolitan Magazine, and the Ladies’ Home Journal. Makeup Tips success has also resulted in sponsorships and collaborations with some of the biggest brands in the beauty industry including Revlon, Covergirl, Priceline Australia, Benefit Cosmetics, and The Body Shop.
In addition to a successful career as the editor of Makeup Tips, Evangeline has also written for many publications. From 2015-2016 Evangeline was contributing beauty writer for MODE.COM. Evangeline has also written articles for publications including the Huffington Post, Lucky Magazine and BeautyHeaven.
Evangeline currently works as a consultant in content & copywriting for beauty brands and is based in New York City. She currently works as a consultant for some of the largest beauty companies in the world - and runs two boutique agencies: a content production agency - Create & Make Up and GENERATION: A Generative AI powered creative agency. She is currently open to project based work.